Hi again friends! This week I’ll continue showing why NBA is the king of social media in sports. I will start with showing you how interactive NBA is with the use of social media. Below you can see a screenshot from my iPhone:
The screenshot is taken from Facebook. You can see how the NBA through social media keeps me engaged with their product (i.e. the games). By opening the NBA on Facebook messenger, I can choose to be reminded when my favourite teams game starts. I can also receive highlights for my favourite players a few minutes after the game has ended. In this way, the NBA uses social media to both attract and retain customers, which can be seen as two key aspects of brand management. Moreover, as consumers expect to be able to interact with businesses through multiple online channels (https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/articles/connected-small-businesses.html), NBA fulfils the needs of modern customers.
Facebook isn’t the only online platform for NBA to attract and retain customers. My last posting showed you how the league uses Twitter, but NBA is also very active on YouTube. The official channel provides highlights from games and other actions around the league.
In the video above, you can see highlights of NBA games on March 9th. If you look at the 0.42 mark of the video, you can see how Red Bull and its logo is showed to the viewer. NBAs use of social media concentrates also on exposure for sponsors. By providing exposure on multiple platforms, the NBA makes sure that sponsors will be shown and associated with the NBA.
Next week I’ll focus on some problems with NBA & social media. See you!
Jere’s digital marketing journey 
Great Post Jerblo, A few years ago I would stay off facebook as it has too many spoilers and I like to watch the full game regulation. However now, when I am more time poor and cannot watch the full games these social media post allow me to keep in touch with the action and engages me more.
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That’s true. NBA does a good job on keeping us, geneeation Y, happy with these features!
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Interesting article, however I more fascinated as to how you fell in love with the NBA….
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It’s honestly an interesting story. I’m a huge fan of fantasy sports, so one of my best friends invited me to an NBA fantasy league two years ago. I gladly accepted the invitation, even though I didn’t know anything about the sport. I could honestly name three players: Lebron James, Kobe Bryant and Michael Jordan. However, fantasy sports is a lot about numbers, so I managed to assemble a competitive team. Along the way I started to follow the NBA more and more, until I was hooked, and now a days I enjoy NBA the most. NBAs use of social media is surely one big factor for my fandom: there’s always some drama surrounding the NBA. Oh, and I have to brag a little bit… I did eventually win the fantasy league, which motivated me to follow the sport even more😂
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