I read an EXTREMELY interesting article regarding podcasting statistics in the US. The article can be found here:
https://musicoomph.com/podcast-statistics/. I’ve summarised the most important statistics in the table below for all the lazy ones:
| Business is the 2nd most popular genre |
| 25-44 y.o. are the most active listeners |
| 80 % listen to the entire episode/most of the episode |
| Listeners are more active on social media |
| 69 % agreed that podcast ads made them more aware of new products |
| 45 % of listeners are more likely to have $250,000+ annual income! |
These statistics show, that adults with a high purchasing power are the most avid listeners of podcasts. This is something that companies producing e.g. luxury products should utilise. They could create podcasts about the history of the brand, new trends in the industry and more detailed stories about the company. In this way, companies would increase awareness, loyalty and buzz around the brand. And as I said in my blog post last week, meaningful content is one of the most important things in social media marketing, and podcasts are definitely one platform that could help create relevant content.
With 80 % of the population listening to almost the entire episode, podcasts seem to be the ultimate platform to provide meaningful content to customers. Those who listen to the podcasts seem to be interested in the topic and will surely listen to the most of it, thus providing an important platform for creating meaningful relationships with customers. This might be the most important thing with podcasts: they have become building blocks in building valuable, long term relationships with customers, as those who take the time to listen to podcasts will surely listen to and reflect on the information provided.
What do you think, what else can we conclude from the statistics in the article?
Jere’s digital marketing journey 
I had suspected the statistics would be similar to what is above but I had never seen them in writing. Personally, I think that this brings us to the conclusion that, with the decline of traditional media in the forms of news and newspapers, the uptake for the aristocratic parts of society can be seen in podcasts with the wealthier pockerts of society flocking to this new space.
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Personally I like podcasts during long drives or train rides as it provides us with great insight with whats happening in the world. This sort of content I wouldn’t read about in articles but listening to is a great way to keep me engaged and up to date.
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Yeah, exactly! That’s the beauty with podcasts.
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