My final words

Hello for the last time! This will be my 10th and final blog post, and I have to admit, it feels good to finish this assignment. As this will be the last post, I want to reflect on the future. And to be more specific, I want to see how virtual reality together with 5G will affect advertising.

According to Business Insiders news article (http://www.businessinsider.com/5g-is-set-to-take-off-in-2023-2017-11), 5G networks (which are 10x faster than 4G) will be subscribed by 1 billion people. This will surely make virtual reality more used in the world. What are the effects of VR in advertising?

Early studies suggest VR ads will increase the same day recall of a brand with 70 %! (According to:
https://www.marketingdive.com/news/study-vr-ads-aid-same-day-recall-for-70-of-users/507755/ ). This is no surprise. Virtual reality is an experience, and as we’ve learned during our course, creating experiences are extremely important, as highlighted by Layne Braunstein:

VR as a technology will fulfil many of the needs we have today: We can get memorable experiences, which are tailored only for us and we get them immediately. This will, in the long run, increase the sales of companies while also being widely known by the broad audience. It’s therefore, in my opinion, very important for companies to start using virtual reality as a part of their content creation. The earlier you start to adapt new technologies, the greater are the chances to reap the profits from it.

Thanks for all my readers! It’s been a fun journey, which now comes to an end. Blomqvist out.